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$1,548,000
2 Beds 2 Baths 202616428 MLS FS - Fee Simple Tenure 15 DOM One Ala Moana BLDG.
PRICE REDUCTION! Experience elevated island living in this exceptional 2 bedroom, 2 bath ocean-view corner residence at ONE Ala Moana, one of Honolulu’s premier luxury communities. Offered FULLY FURNISHED with all-new furnishings! This highly desirable corner unit is filled with natural light, featuring floor-to-ceiling wraparound windows that frame stunning panoramic views. The residence includes two parking stalls AND a storage locker! The building allows 30-day minimum rentals, offering flexibility for owners and investors. Ideally located directly above Target and adjacent to Ala Moana Center, with Ala Moana Beach Park, world-class dining, shopping, and entertainment just moments away, residents enjoy urban convenience while retreating to a quiet private oasis. Resort-style amenities include a pool, jacuzzi, fitness center with locker rooms, BBQ cabanas, private dining areas, chef’s kitchen, wine-tasting room, movie theater, game room, library, putting green, jogging path, dog park, guest suites, and children’s playground. Experience luxury, privacy, and convenience in one of Honolulu’s most desirable locations!

1555 Kapiolani Boulevard Unit 808, Honolulu

$549,800
1 Beds 2 Baths 202615851 MLS FS - Fee Simple Tenure 15 DOM Hawaiian Monarch BLDG.
Rare opportunity to own a property legally zoned for short-term rentals in the heart of Waikiki! Hawaiian Monarch Unit 3706 is uniquely configured as two separate units, A & B, offering exceptional flexibility for both owners and investors. Live in one and rent the other, rent both separately, or enjoy the property as your own Waikiki retreat. This high-floor property offers partial ocean views along with beautiful Waikiki, and mountain scenery. Building amenities include a swimming pool, hot tub, BBQ area, fitness center, 24-hour security, and community laundry. Parking is available for a fee. On-site conveniences include a café, coffee and pastry shop, convenience store, and car rental service. The Hawaiian Monarch is conveniently located near Waikiki Beach, Fort DeRussy, Ala Moana Center, the Honolulu Convention Center, restaurants, shopping, and public transportation, putting you close to everything Waikiki and Honolulu have to offer. Whether you're looking for an income-producing investment, a flexible Waikiki getaway, or both, this unit offers exceptional possibilities. Schedule your showing today and see the possibilities for yourself!

444 Niu Street Unit 3706, Honolulu

$390,000
1 Beds 2 Baths 202616385 MLS FS - Fee Simple Tenure 15 DOM Ode Rancho BLDG.
Welcome to this charming unit! This secured building offers not just comfort but convenience, making it an exceptional opportunity for residents and investors alike. Near to Waikiki, Ala Moana, major hospitals, downtown, and University of Hawaii Manoa, this places you at the heart of everything. Honolulu’s top attractions are just minutes away. Renovated in 2022, this unit features a spacious floor plan with a bright living area, new flooring, an updated kitchen, new appliances, and 2 updated bathrooms. The well-managed building offers a pool, BBQ area, laundry facilities on each floor, and secure parking. Bonus - The current tenant is willing to stay, making this condo the perfect choice for investors seeking a seamless transition.

1447 Kewalo Street Unit 707, Honolulu

$315,000
1 Beds 1 Baths 202616154 MLS FS - Fee Simple Tenure 15 DOM Punahou Sunset BLDG.
Enjoy convenient town living in this spacious and updated 1-bedroom, 1-bath residence at Punahou Sunset, complete with a gated, off-street covered parking stall. The enclosed lanai adds valuable interior living space and contributes to a comfortable, versatile floor plan. Interior features include an attractive kitchen with modern cabinetry and countertops, clean flooring throughout, smooth ceilings with no popcorn texture, newer appliances, and the convenience of a full-size washer and dryer in the unit. Punahou Sunset is a pet-friendly building ideally situated in central Honolulu near the University of Hawaii at Manoa, Punahou School, hospitals, shopping, dining, and other everyday conveniences, with easy access to major thoroughfares. A great opportunity to own a generously sized and updated 1-bedroom residence with secure parking in a highly convenient Honolulu location.

1617 Clark Street Unit 302, Honolulu

$555,000
1 Baths 202616366 MLS FS - Fee Simple Tenure 15 DOM Ae'o BLDG.
Great Value in the Heart of Kaka'ako! Discover the perfect blend of convenience, comfort, and urban island living at 1001 Queen Street. This beautifully maintained and fully furnished studio is move-in ready and offers an excellent opportunity to own in one of Honolulu’s most desirable neighborhoods. The thoughtfully designed unit features contemporary finishes, one assigned parking stall, and a private storage locker (S6-28)—a rare and valuable bonus. Enjoy an unbeatable location just moments from Ward Village, Ala Moana Center, Ala Moana Beach Park, Whole Foods, popular restaurants, cafés, and entertainment. Whether you are looking for a primary residence, convenient island getaway, or investment property with best rental appeal, this residence offers outstanding versatility and value.

1001 Queen Street Unit 1407, Honolulu

$62,000
1 Beds 1 Baths 202616047 MLS LH - Leasehold Tenure 15 DOM Hawaiian Prince Apts Ltd BLDG.
Fully furnished 1 bedroom 1 bath condo at the Hawaiian Prince Apts LTD in the heart of Waikiki right across from International Marketplace and the new Target. Corner unit with extra lanai and partial mountain view. Parking available by waitlist with the site manager. Unique opportunity to acquire your own remodeled, fully furnished, hideaway space in Waikiki. The Hawaiian Prince Apts LTD is a co-op property and requires interested buyers to interview with the site manager and one board member for approval. Minimum 30-day rental period to offer as a short-term rental. Unit has been recently renovated with modernized vinyl frame windows and sliding glass door. Laundry in unit with pride of ownership dryer exhaust system.

410 Nahua Street Unit 407, Honolulu

$462,000
1 Beds 1 Baths 202613037 MLS FS - Fee Simple Tenure 15 DOM Harbor Square BLDG.
Premier 25th floor 773 sqft 1bed/1bath unit on Harbor Square’s sought-after COOL side of the building, offering spectacular sweeping ocean, mountain, Honolulu skyline & harbor views! Beautifully remodeled & move-in ready, this exceptional home features an open-concept layout flowing seamlessly between the bedroom & living area w/no traditional wall separating the two. Large windows & sliding glass doors open to a long curved lanai showcasing gorgeous scenery. The full 2023 remodel includes updated kitchen w/new cabinetry, counters, S/S appliances, extra storage & in-unit Washer/Dryer. Bathroom remodel includes new vanity/cabinets, countertop and refinsihed tub/shower. New vinyl plank flooring, fresh paint & new central A/C system complete the remodel. Open bedroom area includes a walk-in closet & 2nd large closet. One covered parking stall is a bonus! Secured building w/pool, deck & covered BBQ/recreation area. Maint Fee includes Central A/C, electricity, water/sewer, cable & internet. Ideal location near Downtown, Aloha Tower, Kakaako, Chinatown, Waikiki & future Honolulu rail station. Tenant occupied on mos-to-mos lease. 48hr notice to show! One or more photos have been enhanced.

700 Richards Street Unit 2507, Honolulu

$3,600,000
3 Beds 3 Baths 202616290 MLS FS - Fee Simple Tenure 15 DOM The Ritz-Carlton Residences - 383 Kalaimoku BLDG.
Located on the Premier level of The Ritz-Carlton Residences, Waikiki Beach, this beautifully appointed high-floor 3-bedroom, 3-bath residence offers elevated island living with breathtaking panoramic views of the Pacific Ocean, Diamond Head, and the Waikiki skyline. Floor-to-ceiling windows fill the spacious open-concept interior with natural light, while premium finishes, a gourmet kitchen, and a generous lanai create an ideal setting for relaxing and entertaining. Residents enjoy the legendary Ritz-Carlton lifestyle with concierge and valet services, resort-style pools, a full-service spa, fitness center, and exceptional on-site dining. Resort zoning provides the flexibility to enjoy the residence as a primary home, vacation retreat, or investment property. A rare opportunity to own a Premier residence at one of Waikiki's most prestigious addresses.

383 Kalaimoku Street Unit 3505, Honolulu

$405,000
1 Beds 1 Baths 202616356 MLS FS - Fee Simple Tenure 15 DOM Iolani Regent BLDG.
Welcome to Iolani Regent—a rare blend of value, convenience, and everyday comfort. This 1-bedroom, 1-bath condo with a dedicated parking stall and in unit Washer and Dryer is attractively priced and packed with lifestyle benefits. A spacious lanai extends your living area, perfect for unwinding, hosting friends, or enjoying a bit of outdoor views. You’ll live just minutes from top-rated schools, popular dining, grocery options, golf courses, and more—everything you need within easy reach. The very reasonable maintenance fee covers building insurance (fully insured), water, sewer, common areas, and an on-site resident manager. Even better, the building is fully equipped with fire sprinklers, keeping you ahead of the 2038 LSE/fire sprinkler requirements and offering added peace of mind.

2522 Date Street Unit 1101, Honolulu

$540,000
1 Baths 202616336 MLS FS - Fee Simple Tenure 16 DOM Aalii BLDG.
Discover a premium lifestyle in the heart of Kakaako. Wake up to beautiful sunrises & captivating mountain views from this contemporary, and comfortable studio residence, thoughtfully designed w/functionality, and modern elegance. The home showcases top-of-the-line finishes throughout, including luxury vinyl plank flooring, decorative wall paneling, a new fan/light fixture, high-gloss white soft-close cabinetry, quartzite countertops, and a premium Bosch appliance package featuring a built-in refrigerator, dishwasher, induction cooktop, stainless steel convection oven, and over-the-range microwave. A custom closet system has already been installed, offering convenient and efficient storage. Ideally located within the building, this unit is situated near the elevators, trash chute, and fire exit for added convenience. The assigned full-size corner parking stall is conveniently positioned near the building entrance & elevator access. Residents enjoy an exceptional collection of resort-style amenities & offers the very best of Honolulu's urban lifestyle. Move-in ready, this residence presents an exceptional opportunity to own in on one of Honolulu's most sought-after community.

987 Queen Street Unit 2216, Honolulu

$459,000
2 Beds 2 Baths 202616294 MLS FS - Fee Simple Tenure 16 DOM Keoni Ana BLDG.
Welcome home to Keoni Ana, ideally located in the heart of Waikiki, minutes from Waikiki beach, Fort DeRussy Park, Hilton Hawaiian Village Ala Moana shopping center, Waikiki Yacht club, world class dining and shops, entertainment and numerous amenities nearby. The building modernization has been recently completed including upgraded elevators, new fire safety system, new plumbing retrofit and new exterior painting just about completed. This spacious 2-bedroom, 1.5-bath condo has newer appliances, luxury vinyl plank flooring, good size kitchen and baths, large stack washer/dryer and a spacious covered lanai. Enjoy treetop views of the Ala Wai Canal, lush mountains, and Waikiki skyline from this highly usable lanai. Residents can enjoy dual parking/pedestrian access to Keoniana St. and Pau St., 24 hour security, resident manager, guest parking, carwash, community garden and upper deck walking/jogging path and BBQ areas, perfect for entertaining, lounging, or watching the sunsets. There are tons of food trucks nearby, restaurants, shopping and beach activities for the outdoor enthuists.

430 Keoniana Street Unit 114, Honolulu

$2,900,000
3 Beds 3 Baths 202616250 MLS FS - Fee Simple Tenure 16 DOM The Ritz-Carlton Residences Twr 2 - 383 Kalaimoku BLDG.
Spacious 3 bedroom, 3 bath, The Ritz-Carlton Residences, Waikiki Beach—Diamond Head Tower #D3405 is eligible for the hotel renovation program, with the renovation cost to be paid by the Seller. With limited owners electing to participate and future opportunities uncertain, this is a valuable option for buyers seeking the convenience of the hotel rental program. From its high-floor setting, the residence also enjoys amazing ocean views that showcase the beauty of Waikiki and the Pacific. Located on the 34th-floor Premier Residence level, this popular floorplan residence features upgraded luxury finishes and fewer residences per floor, providing an enhanced sense of privacy and exclusivity. Enjoy exceptional Ritz-Carlton service and resort amenities, along with acclaimed on-property dining including Sushi Sho and Dean & DeLuca, and a convenient location near Waikiki's beaches, shopping, surfing, dining, and entertainment. D3405 presents an exceptional opportunity to enjoy high-floor ocean views, Premier Residence living, and the benefits of a seller-paid hotel renovation in one of Waikiki's premier resort residences.

2139 Kuhio Avenue Unit 3405, Honolulu

$1,885,000
2 Beds 3 Baths 202616257 MLS FS - Fee Simple Tenure 16 DOM The Ritz-Carlton Residences Twr 2 - 383 Kalaimoku BLDG.
Perched on the 35th floor of The Ritz-Carlton Residences, Waikiki Beach, #D3502 offers a spacious 2-bedroom, 3-bath residence with beautiful high-floor ocean views and the comfort of a true home within a world-class resort setting. The larger floor plan provides generous living spaces, abundant natural light, and flexibility rarely found in a typical Waikiki condominium. Enjoy the exceptional service and resort amenities of The Ritz-Carlton, including swimming pools, fitness facilities, spa, valet services, and acclaimed on-property dining such as Sushi Sho and Dean & DeLuca. Ideally located near Waikiki's beaches, shopping, dining, and entertainment, everything you need is just moments away. Ideally suited as a primary residence or exceptional second home, #D3502 combines generous living space, three bathrooms, beautiful ocean views, and the convenience of Ritz-Carlton services for an elevated residential experience in Waikiki.

2139 Kuhio Avenue Unit D3502, Honolulu

$380,000
1 Beds 1 Baths 202616291 MLS LH - Leasehold Tenure 16 DOM Nuuanu Brookside BLDG.
Nestled in the peaceful Nuuanu Brookside community, this private and quiet cul-de-sac location offers a tranquil retreat just minutes from downtown. This desirable corner unit features gorgeous panoramic mountain and valley views extending all the way to the ocean. Thoughtfully modified for comfortable living, the home offers smooth ceilings, an enlarged living area with plenty of space for seating, dining, and a home office, plus a more functional bedroom layout. Enjoy the natural breezes and peaceful setting from the comfort of home. Building amenities include 24-hour security, covered parking, ample guest stalls, a heated pool, sauna, resident manager, and more. Leasehold property with a lease through 2070 and an exceptionally low lease rent of only $69.59/month. A rare opportunity to enjoy a spacious, peaceful home close to downtown at an attractive price, perfect for those seeking both convenience and tranquility.

55 S Judd Street Unit 1001, Honolulu

$1,499,800
2 Beds 2 Baths 202616144 MLS FS - Fee Simple Tenure 16 DOM The Watermark BLDG.
Discover this stunning HIGH FLOOR 2-bedroom, 2-bath luxury unit with 2 dedicated parking spaces in a secure garage. Floor-to-ceiling windows offer breathtaking panoramic views of the Pacific Ocean, while a spacious lanai provides the perfect setting to enjoy breakfast at sunrise or dinner at sunset, all against the backdrop of a mesmerizing Hawaiian sky. Experience the pinnacle of comfort and convenience with 24/7 security, exceptional front desk service, and top-notch building maintenance. The Watermark boasts an array of world-class amenities and having it fully furnished is negotiable for your immediate enjoyment. Nestled in a serene corner of Waikiki, the property is surrounded by lush tropical gardens, and the lobby exudes an inviting Hawaiiana ambiance offering you a peaceful retreat from the bustle of the city.

1551 Ala Wai Boulevard Unit 3104, Honolulu

$1,249,000
1 Beds 1 Baths 202616086 MLS FS - Fee Simple Tenure 16 DOM Anaha - 1108 Auahi BLDG.
Ranked #1 for its premier amenities with a recreation deck spanning over an acre, the Anaha condominium is luxury living at its finest. This corner-end unit of the building will enjoy panoramic mountain, beach & ocean views from its 9-foot floor to ceiling wrap-around glass window walls. The elegant design includes a 10'5" Juliet window for cool breezes, a large walk-in closet, double vanity bathroom, hardwood floors, quartz countertops, Miele appliances, gas cooking, and a wine fridge. Your assigned parking on the first mezzanine level next to the guest parking and EV charging stations add to the convenience. Entertain in style by reserving the private dining room with chefs' kitchen, 1 of 3 outdoor BBQ cabanas, or the plush theater. Delight in Anaha's famous iconic infinity-edge pool with a cantilevered glass-bottom suspended 75 feet over the plaza below, a tennis / pickleball court, volleyball, golf simulator, putting green, gym, sauna, steam room, hot tub, dog run, billiards room, morning coffee service hall, yoga room, children's playground, and more. Appreciate Ala Moana Beach Park a block away, Whole Foods across the street, shopping, dining and all that Kaka'ako offers.

1108 Auahi Street Unit 2208, Honolulu

$355,000
1 Beds 1 Baths 202616293 MLS LH - Leasehold Tenure 16 DOM Nuuanu Brookside BLDG.
Beautifully updated and move-in ready, #1303 offers a renovated open-concept kitchen with custom cabinetry and an updated bath, both completed in 2018. Thoughtful details make daily life easy: full-size washer/dryer and built-in closet systems. Sliding doors open to a newly tiled covered lanai with Punchbowl and city views. One assigned covered parking stall included. The building reflects the same care. Exterior spalling repair and fresh paint are complete, new lanai tile is in, and the roof is being redone now. Amenities include a pool, BBQ area, and on-site security. Leasehold with fixed lease rent step-ups through 2070- a long, affordable lease that keeps monthly costs low. Tucked onto a quiet cul-de-sac in a lush tropical setting, yet minutes to downtown Honolulu and the H-1. Next Open House Sunday, September 13th, 2-5pm.

55 S Judd Street Unit 1303, Honolulu

$759,000
2 Beds 2 Baths 202616225 MLS FS - Fee Simple Tenure 16 DOM Uraku Tower Hawaii BLDG.
Uraku Tower High Floor! This spacious 2-bedroom residence on the 23rd floor offers fantastic, unobstructed ocean and coastline views. Enjoy exceptional concierge service and cleaning service included in the HOA fee—a true lock-and-leave lifestyle rarely found in Honolulu, saving owners time and money each month. The bedrooms offer generous separation for privacy, and the unit comes with 2 covered parking stalls. Uraku Tower is known for its attentive, hotel-caliber staff and polished common areas. Ideally located just steps from Ala Moana Center, beaches, dining, and shopping, the residence offers convenient access to some of Honolulu’s best amenities. Ideal as a primary residence or part-time retreat. This rare combination of view, space, service, and parking makes this an exceptional opportunity. Schedule your private showing today!

1341 Kapiolani Boulevard Unit 23C, Honolulu

$2,100,000
2 Beds 2 Baths 202616254 MLS FS - Fee Simple Tenure 16 DOM The Ritz-Carlton Residences Twr 2 - 383 Kalaimoku BLDG.
A rare opportunity at The Ritz-Carlton Residences, Waikiki Beach—Diamond Head Tower #D3406 is eligible for the hotel renovation program, with the renovation cost to be paid by the Seller. With limited owners electing to participate and future opportunities uncertain, this is a valuable option for buyers seeking the convenience of the hotel rental program. From its high-floor setting, the residence also enjoys amazing ocean views that showcase the beauty of Waikiki and the Pacific. Located on the 34th-floor Premier Residence level, this 2-bedroom, 2-bath residence features upgraded luxury finishes and fewer residences per floor, providing an enhanced sense of privacy and exclusivity. Enjoy exceptional Ritz-Carlton service and resort amenities, along with acclaimed on-property dining including Sushi Sho and Dean & DeLuca, and a convenient location near Waikiki's beaches, shopping, surfing, dining, and entertainment. D3406 presents an exceptional opportunity to enjoy high-floor ocean views, Premier Residence living, and the benefits of a seller-paid hotel renovation in one of Waikiki's premier resort residences.

2139 Kuhio Avenue Unit D3406, Honolulu

$1,930,000
2 Beds 3 Baths 202616255 MLS FS - Fee Simple Tenure 16 DOM The Ritz-Carlton Residences Twr 2 - 383 Kalaimoku BLDG.
Perched on the 35th floor of The Ritz-Carlton Residences, Waikiki Beach, #D3501 is a desirable corner-end residence featuring one of the larger 2-bedroom floor plans with 3 bathrooms, amazing ocean and mountain views, and an exceptional sense of space and privacy. A standout feature is the extra-large lanai, extending the living space outdoors and providing an incredible setting to relax, entertain, and take in the dramatic views high above Waikiki. The corner-end positioning provides additional privacy, abundant natural light, and an open, airy feel throughout the residence. Enjoy world-class Ritz-Carlton service and resort amenities, including swimming pools, fitness facilities, spa, valet services, and acclaimed on-property dining such as Sushi Sho and Dean & DeLuca, all within a convenient Waikiki location near beaches, shopping, dining, and entertainment. #D3501 offers the comfort and space of residential living complemented by the services and amenities of The Ritz-Carlton. With its larger floor plan, expansive lanai, breathtaking views, and high-floor corner setting, this is a rare opportunity to enjoy an elevated Waikiki lifestyle.

2139 Kuhio Avenue Unit D3501, Honolulu

$2,575,000
2 Beds 2 Baths 202615928 MLS FS - Fee Simple Tenure 16 DOM Hokua At 1288 Ala Moana BLDG.
Hokua: If you know, you know! Considered by local realtors as one of Honolulu's most prestigious buildings, Hokua continues to wow with its front-row, Ala Moana location, its resort-like amenities, and the ample and generous size of its residences. 8B has 2 bedrooms, 2 bathrooms, 2 parking with an EV charger, motorized shades in every room, cool (and pet friendly) marble floors, many closets and 2 storage lockers! 1,785 square feet of spacious comfort is larger than most Honolulu luxury 2-bedroom condos, even many single family homes. Enjoy impressive ocean views from inside; outside, cross a street or two and enjoy Ala Moana beach park, several shopping centers, and the newest Kaka'ako restaurants. Come see why the elegance of Hokua endures: the sprawling amenity deck boasts an extra-large heated pool, whirlpool, tennis/pickleball courts, dog park, BBQ cabanas, playground, sauna - and that's just outside! Inside the Terrace level are a spacious gathering room with kitchen, health club, and 5 beautiful guest suites for your family and friends to stay "under the same roof" as you when they visit. Be sure to click to view the property video and 3D virtual tour.

1288 Ala Moana Boulevard Unit 8B, Honolulu

$499,999
2 Beds 2 Baths 202616237 MLS FS - Fee Simple Tenure 17 DOM Harbor View Plaza BLDG.
Priced to sell. For Sale By Owner FSBO. Welcome to this beautifully updated 2-bedroom, 1.5-bathroom condo ideally situated in the heart of Honolulu, just moments from Ala Moana Center and directly across the street from Ala Moana Beach Park. Offering 801 square feet of thoughtfully designed living space, this residence was tastefully renovated in 2022 with stylish vinyl plank flooring and contemporary finishes throughout. Move in ready. Updates include: Split A/C, ceiling fans, flooring, bathroom and shower. Enjoy the convenience of an assigned parking stall while living just minutes from Waikiki, renowned restaurants, premier shopping, beautiful beaches, and endless entertainment. All comments, data is provided by seller or seller's representatives. Buyer to confirm all & hold all parties harmless from any discrepancy data in the mls and advertising. Limited Service–Data Entry Addendum signed by seller/s must be signed by buyer/s with Purchase Contract.

1676 Ala Moana Boulevard Unit 508, Honolulu

$585,000
1 Beds 1 Baths 202616278 MLS FS - Fee Simple Tenure 17 DOM 909 Kapiolani BLDG.
Experience elevated urban living in the heart of Honolulu at **909 Kapiolani**, where modern design meets unbeatable convenience. This beautifully maintained residence offers an open-concept layout, floor-to-ceiling windows, and abundant natural light, creating a bright and inviting space to relax or entertain. Ideally located between Ala Moana and Downtown, you'll enjoy easy access to Ward Village, Ala Moana Center, SALT at Kakaako, Blaisdell Center, world-class dining, shopping, beaches, and major medical centers. Residents of 909 Kapiolani enjoy resort-inspired amenities including a pool, hot tub, fitness center, BBQ cabanas, recreation deck, meeting room, secured entry, ample guest parking, and on-site resident manager. Whether you're searching for a primary residence, second home, or investment opportunity, this home offers exceptional value in one of Honolulu's most walkable and vibrant neighborhoods. Live, work, and play with everything Honolulu has to offer just moments from your doorstep. Come check it out today!

909 Kapiolani Boulevard Unit 3206, Honolulu

Based on information from the Multiple Listing Service of Hicentral MLS, Ltd. Listings last updated on . Information is deemed reliable but not guaranteed. Copyright: 2026 by HiCentral MLS, Ltd. IDX information is provided exclusively for consumers' personal, non-commercial use. It may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.